My name is Dann Casswell and this is how I became the director of Creative Connection Animation Studio.

In university, I made a name for myself creating video poetry that ended up being shown all over the world. I was a published short story writer and prepared myself for a wildly successful creative career.

It didn’t happen that way.

My first proper job was for a large and powerful entertainment corporation. Over the next few years, I worked in magazine production, radio production, TV production, and also for a charity foundation,

I did a small amount of creative work and a lot of admin. I also gave guided tours and, yes, sometimes I dressed up as a cartoon bear.

By 2008 I was working in the outreach department.

One of our initiatives was a two-part programme that began with introductory creative workshops in underprivileged schools and culminated in a number of paid internships for the best and the brightest.

At first, this felt like a worthwhile thing to be doing. But I started to see that the best and the brightest ended up in back-of-house jobs making mind-numbing daytime TV.

I felt guilty that we were, in effect, putting them into positions where that massive creativity and potential was surely going to go to waste.

I felt like maybe I was going to waste too.

So I left.

Creative Connection Animation Studio is dedicated to providing real writers, artists and illustrators with the chance to shine in front of real clients. A place where they can produce truly creative work and be paid well in the process.

My favourite days in running the animation studio are when a new artist sees their vision come to life for the first time; the day when they can quit their day job; and then finally the day they inevitably become too expensive for us to hire.

More about Dann

For more information, please call 07920538666

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